Today, more than ever, a lot of people are being hooked with photography, considering it as their “hobby”. For some, it can be considered as a genuine interest, especially those who invest a lot in their equipment and those who consider it as their main source of income. For others, however, their photography skills are limited to what their smartphones can snap. Don’t get me wrong! There is nothing bad about it. In fact, I am one of the first ones to admit that I take countless photos every day, especially when I am on a holiday. In an era that is dominated by the internet, especially social media, has photography changed? If yes, in what ways? Keep on reading and learn more.
Photography as a Business
In today’s modern time, social media provides a platform not only for photos to be uploaded and seen, but also to start a business. Many people who have photography skills sell their phots as a product or as a service with the help of Facebook, Instagram, Twitter, and other social media sites where their photos can be shared. These sites are also used as effective marketing channels for reaching their prospects. Because of social media, it becomes easier for photographers to be noticed online and hence, to make money out of their hobby.
If you have a photography business, the following are some of the tips that can help you to maximize the use of social media for your benefit:
- Setup a Facebook Page: With billions of users all over the globe, Facebook is one of the most influential social media platforms. It also has a robust advertising feature that will provide you with cost-effective means of advertising your photography products and services.
- Optimize Photos for Search Engines: Adding captions and tags for your photos is one thing that is necessary in order to be found online. You should be familiar with search engine algorithms and plan keywords to be used to increase the likelihood of being found online.
- Learn from Competition: You are not the only one who intends to make money out of photography and social media. There are millions of other people who wish to do the same. You should take time to study their strategies and to learn from their success stories in order to reap success.
The Rise of Filters
Instagram is perhaps one of the most popular social media platform for sharing photos. It is loaded with different filters that can be used to tweak photos and to improve their appearance. Before one can even upload photos online, the process would usually involve having to discern which filter is going to be perfect. Is it destroying the art of photography? I honestly believe that it is not. Rather, it is making people more creative with their photos. However, there should be limitations on its use. Filters should never be used in excess, especially to a point wherein the image is already being too far from its original.
To Post or Not to Post?
For sure, you have had days wherein you were just annoyed because a friend has flooded your social media feed with photos on a vacation. Minute after minute, you can see an update about where she is, what she is doing, what she is eating, and who she is with. One of the etiquettes that should be learned deals with when to post and when not to post. The following are some of the essential considerations:
- Are you doing something illegal? If yes, then just do not post the photo. Keep it to yourself. You do not want to get in trouble with the authorities.
- Is the photo decent? Sure, your body is a wonderland. But, do you really need to share a picture of you in a state wherein you are almost naked?
- Is it offensive? A lot of photos posted over social media have generated outrage because they offend a religion, race, or other people, among others.